Swittons Brings First Fully Customizable Four-Button IoT Powered Solution

By Jacob Vazquez | February 26, 2020
Swittons Press Release

Swittons brings the first fully customizable four-button IoT powered solution for Pharma-Physician communication to the market.

Pharma to physician engagement has dawned a new day thanks to the innovative work from P360 – the company behind creating Swittons. The world’s first fully customizable four-button IoT powered solution for pharmaceutical organizations and physicians is now available on a commercial scale.

“At Swittons, we have reimagined the world of pharma to physician communication by fundamentally changing the way marketers and sales organizations interact with customers and prospects,” said Swittons CEO and Founder Anupam Nandwana, “Our solution not only saves organizations time and money, it gives them a new digital channel of engagement for meaningful interactions. From the dashboard to devices to data, Swittons powers seamless engagement.”

Physicians standing next to each other smiling.

Swittons revolutionizes the pharma to physician relationship by helping representatives cover more territory, and by breaking down communication barriers to office visits, professional consultations and product orders. This device can also be configured for biotech and medical device sales organizations.

Swittons is designed to be compatible with existing commercial infrastructure and integrates seamlessly with leading CRM and ERP systems. This Microsoft Azure-based device can be custom branded and comes programmed to execute up to four different predefined functions.

“Bringing critical data from a device to the enterprise has never been easier because Swittons takes care of all the complex technical work,” said Nandwana.

As the cost of doing business goes up and regulations become more restrictive, pharmaceutical sales organizations are increasing their demand for innovative products that help them remain competitive.

Swittons solves the “whitespace” problem by enabling communication with physicians who were previously untargeted, because of remoteness or other reasons. The device also helps boost the launch of new brands by increasing awareness, sample facilitation and more.

Doctor checking information in computer program before filling medical card

A major early customer for the company uses the devices to increase lift in their existing strategies with physicians in the field.

Physicians appreciate Swittons because the device enables them to be in better control of their schedules. At the click of a button, they can request samples, schedule sales visits, book medical science liaison (MSL) consultations and access important medical information. Individualized preprogrammed functionality is available for the device as well.

For physicians that receive Swittons, the device comes out of the box all ready to go. All that is required is a Wi-Fi or GSM cellular connection

Nandwana said the smart devices create a physical presence with physicians that adhere to industry regulations. The devices can be used in multiple ways, depending on how they are configured. More information about Swittons for Physicians is below.