AI-Powered Data Analytics for Precision Pharma Sales & Marketing

BirdzAI

Building Foundation for Enterprise Data management capabilities is a core component of the digital transformation journey for any life sciences organization. Leveraging the most advanced and modern data environment enables data-driven decision-making. P360 BirdzAI is designed to help you to support your commercial organization with a prebuilt data model and data connectors for any company. Built on Microsoft Azure, P360 BirdzAI future proofs your investment with modern technology.

P360 understands the complex nature of different data sources and the consumption for different business units. With the BirdzAI platform, we have made it easy to deploy the world-class data platform and make it available in record times to bring value. Our data platform can support data at a petabytes scale to make your investment future-proof.

Managing Modern Data Estate with BirdzAI Platform

ENTERPRISE DATA MANAGEMENT FRAMEWORK

BirdzAI platform provides world-class tools and technology to support data operations and enables your organization to implement governance frameworks. By building a robust technology and operations infrastructure, your organization can focus on executing business decisions and helping patients. Strong governance and change management is as important as getting the data processed. P360 will work with your team to provide the necessary support as much or as little as required.

Agile Deployment with Quality Supprt and low TCO

Best In Class Cloud Native Technology with Microsoft Azure Providing Security, Auditing, and Disaster Recovery

One Platform For All Your Data Needs Built with Years of Industry Experience

Master Data Management

Building one golden ID for all customer sources and uniquely identifying the record with complete lineage and history. Ability to manage any number of sources with data stewardship and automation.

WHY BIRDZAI DATA PLATFORM?

Prebuilt Data Model and Connectors for Major Systems and Sources
Create Self Service Capabilities without Creating Silos
Ingest Any Data Type (Structured, Semi-Structured and Unstructured)
Integrated Master Data Management and Data Quality Capabilities
Fixed Price Managed Services Support

BUILDING A JOURNEY FROM DATA TO DECISIONS WITH AI

BirdzAI platform is designed to provide a strong foundation and architecture for data-driven organizations. Providing a prebuilt library of AI and ML Models, Field and HQ Reports, and Ad-hoc data analytics capabilities make it one of the most comprehensive pharma commercial analytics platforms. BirdzAI solution supports traditional commercial analytics environments while building an AI-powered decision-making system for the future.

MACHINE LEARNING MODELS

P360 team works with client partners to build a precision model to meet the market situation and business demand. Our repository of prebuilt models provides a quick accelerator and best practices across the industry.

Brand Adoption Propensity
Call Planning / Targeting
Segmentation
Field Sizing
Churn Prevention
Forecasting

Sample Optimization
Promotion Response
Marketing Mix
Next Best Action
Sentiment Analysis

Personalize your customer interactions using Machine Learning and Cognitive Services

Build Analytics Infrastructure with Security and Scalability. No Data is Too Much Data

Execute Enterprise Strategy and Roadmap to Support AI Capabilities

POWER YOUR SALES TEAMS WITH A FASTER, MORE EFFICIENT SALES PROCESS

If you’ve ever dreamed about being able to manage all your major business processes and data needs from one Platform, it is possible. Now you can eliminate manual work and operational delays to empower your users with P360’s BirdzAI.

As a revolutionary platform for your entire Sales Operations, you can maintain history by IC periods, preview alignments, manage multiple teams and zip/terr, and easily navigate your customer masters. Our system fully integrates with your existing systems, and since it’s built on Microsoft foundations, it integrates with all those platforms, too.

In addition to simplifying your processes, our solution comes with pre-built integrations with major vendors such as Veeva, MedPro, Symphony, IQVIA, etc.

ALIGNMENT MANAGEMENT

Mix and Match Alignment Strategy (Zip/Terr, Account to Territory etc.)
Manage Flexible IC Periods Across Sales Teams
Incremental Add/Drops Based on Field Change Requests
Provide Preview and Approval to Reps/Managers
Prebuilt Integrations with Major CRM Systems
Leverage Our Specially Designed Mapping Tool for Scenario Planning and New Field Teams
Compliace Monitoring to Check Approved Specialities
Manual Overwrites

ROSTER MANAGEMENT

Employee Profiles
Territory Hierarchy
Employee – Territory Assignments
Time Off Territory
Vacant Territory /Covering Territory Management
Integration with HR Systems
Activate Future Dated Changes and Preview
Full Historical Views Providing Point in Time Data

FIELD DATA CHANGE REQUESTS

Initiate Requests from BirdzAI App or CRM
Pre-built workflows to route requests and approvals
Resolve more than 90% requests automatically
Realtime lookup with Data Providers
Automated workflows for pending requests
Address Standardization and Fuzzy Matches
Updated CRM Alignment on Approval in Realtime

INCENTIVE COMPENSATION

Scenario Planning and Calculations
Alignment Strategy
Quota and Attainment Planning and Monitoring
Monthly/Weekly Trackers, Ranking Reports
Pay-out Calculations and Communication
Contest Planning, Execution and Payments

PRODUCT MASTER

Create Custom Market Hierarchies
Update CRM System
Provide Hiearchy to Data Providers

REPORTING

Brand 360, Team 360, and Customer 360 Views
Vast Collection of Pre-Built Reports and Dashboards
Enterprise Solution For All Business Units
Best in Class Solution for Desktop and Mobile
Natural Language Q&A
Combine Data Sources in Run Time
One Click Export to Microsoft Excel
Operational Reporting

VENDOR DATA INTEGRATIONS

API Based Integration For Inbound and Outbound Integrations
Pre-built connectors for major vendors supporting the industry
Automation For Delivery and Ingestion
Data Validation, Error Handling, and Remediation Support
Rule-Based Processing and Transformation

HELP DESK

Provide Complete Help Desk Support to Field users
Support Business Systems, Processes, and Hardware
Call Center Support
Asset Deployment and Management
Software Licensing
Training

CRM IMPLEMENTATION

Veeva, SFDC, and Microsoft Partner
Certified Resources
Industry Best Practices and Templated Deployment
System Configuration, Data Load, and Post Launch Support

Complete Solution Providing Data Management, Sales Operations and Governance

We Build Partnership with Our Customers and Support Them with Our Strong Industry Experience

Launch New Brands or Company Commercial Infrastructure with Our Standard Implementation Guide and Best Practices

BUILD AND OPERATE YOUR OMNICHANNEL MARKETING STRATEGY

From Launching a New Brand to Managing Daily Marketing Operations, our team supports you through the entire process. Our core expertise in building digital infrastructure helps companies streamline systems and solutions while connecting with customers in a personalized way at scale.

WEB AND DIGITAL BUILD OUT

Best in Class Digital Development Support
Work with Brand Agencies to Build and Integrate Marketing Presence
Provide you with the ownership of your digital platforms and assets
Work with the Brand Team and Agency Through PRC Approval Process and Deployment
Support Special Projects and Build-Outs For Other Services Such as Virtual Booth, Content Build Out, Approved Email Build and CRM Deployment
Monitor and Improve SEO

MARKETING AUTOMATION

Configure and Deploy Marketing Automation Platforms Such as SFDC, Adobe, HubSpot
Plan and Execute Marketing Messages Through Right Channel at Right Time
Build Customer Journey
Execute Social Media Strategy

REPORTING AND ANALYTICS

Build Customer 360 View and Monitor
Leverage Our Pre-built AI-Driven Marketing Mix Model
Design Next Best Action and Execute Through Various Channels
Channel Impact and Optimization Analytics
Providing Operational and Management Reporting

DATA INTEGRATION

Support All Marketing Activities Across Multiple Brands From Common Data Platform
Integrate Sales, Marketing, and Third-party Data Sources to Provide One View
Consent Capture and Automation
Provide Inbound/Outbound Data Integration to Third Party Agencies

Leverage Our Pharma Marketing Experience to Connect with HCPs and Staff

Optimize Your Campaign Planning, Execution and Monitoring

Build Customer Journey and Execute Next Best Action with AI/ML Models