Kimberly Brue | November 5, 2020Read full Article
ZING Features Two-Way Voice Calling and Instant Video Calling
Brian Fitzgerald | May 17, 2022
Tightening policies and the pandemic have ushered in major changes regarding how pharmaceutical companies engage with healthcare professionals (HCPs). And with those changes, pharma sales teams face some major hurdles. The most significant of which is that the in-person office visits that once served pharma so well are now becoming a thing of the past. In a recent survey, only 25% of HCPs1 believed that in-person interactions would go back to pre-pandemic levels, indicating that pharma companies dependent on in-person interactions will need to seek new ways to create meaningful connections.
Despite this trend, there is some good news. 82% of physicians we surveyed said they prefer digital communication to all other modes of engagement. So adopting a digital-first approach to HCP engagement is now a must. And that’s why we developed the newly launched ZING Engagement Suite.
The ZING Engagement Suite is a comprehensive digital-first solution that enables compliant omnichannel HCP engagement by enhancing existing communication channels with tons of features, including two-way voice calling and instant video. Here’s what that looks like:
Engage in two-way voice calling: ZING enables 1:1 calling between reps and HCPs from the same platform as SMS messaging. Reps are equipped with personalized phone numbers with local area codes for each territory. No special apps are required; users talk on their standard mobile phones and can separate work calls from personal.
Initiate instant video calling: No installations are required for the invitee or host and invitations can be sent by text message. Includes full video conferencing capabilities that are compatible with any device or browser. The user interface (UI) can be custom branded.
To learn about ZING’s other impressive features, check out this informative article.