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How BirdzAI Makes Field Data Change Requests and Incentive Compensation Easy

Business decision making

by Kathleen McQuade | Last Updated: October 25, 2022 | 1 min read

Legendary salesman and motivational speaker Zig Ziglar once said, “Repetition is the mother of learning, the father of action, which makes it the architect of accomplishment.” In other words, practice makes perfect. But in today’s high-pressure, always-on business environment, repetition also has a downside. It consumes a lot of time.

Time is unequivocally the most valuable resource business leaders have at their disposal these days. But unfortunately, a lot of time is wasted during the workday. According to a recent McKinsey & Company report, more than 40% of workers surveyed1 said they spend at least a quarter of their workweek on manual, repetitive tasks. That’s precious time that can be used for more productive things.

For pharmaceutical commercial operations, inefficiency is public enemy number one. And one way that sales and marketing executives are battling that enemy is by powering their teams with AI-driven automations. By doing so, they are freeing nearly 25 hours each week2 that can be refocused on things like HCP engagement, sales and patient education. That’s why 83% of executives3 are now investing in AI and other automation tools.

“Savvy pharmaceutical sales and marketing executives understand that technology can help increase their team’s productivity,” stated P360 CEO and Founder Anupam Nandwana. “However, even for the most technologically astute, it can be hard to cut through all the clutter of what works and what doesn’t. That’s why we created the BirdzAI Data and Analytics Platform.”

To help pharmaceutical executives improve their team’s productivity, the team at P360 reimagined how the BirdzAI Data and Analytics Platform operates. The robust yet flexible solution now includes four powerful pre-built modules for Master Data Management, Insights & Analytics, Sales Operations and Marketing Operations. For those that need a complete solution, BirdzAI’s agile, customizable modules can be combined as a single deployment. However, the flexible nature of BirdzAI’s architecture also enables pharmaceutical teams to pick and choose the modules they need the most without the risk of incurring unneeded technical debt.

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BirdzAI is the perfect example of what a pharmaceutical data and analytics solution is comprised of. The powerful solution integrates easily with any commercial operations workflow and creates a single source of truth by bringing all an organization’s sales and marketing data sources together into a state-of-the-art master data management ecosystem. The platform comes with pre-built connectors to all major industry data sources and its advanced AI and machine learning algorithms then turn that data into insights for real-time sales and marketing operations decision-making, including forecasting, brand propensity analysis, next best action insights, customer alignment, customer and territory planning and sizing, incentive compensation strategy and much more. And that’s where the magic behind BirdzAI’s Sales Operations Module comes in.

With the BirdzAI Sales Operations Module, pharmaceutical sales teams can manage all their data and business processes within a single platform. No more juggling multiple logins, interfaces, and data sources. BirdzAI fully integrates with existing systems and platforms and comes with pre-built integrations with major vendors such as Veeva, Microsoft, MedPro, Symphony, IQVIA, and more. And best of all, BirzAI’s powerful automations and seamless workflows remove manual work and operational delays, allowing sales teams to focus on what they do best.

BirdzAI’s Sales Operations Module offers dozens of innovative features, with benefits including convenient field data change requests and incentive compensation automation. Here is how those automations work:

  • Convenient Field Data Change Requests. BirdzAI enables sales leaders to initiate requests from the BirdzAI App or CRM. The platform’s pre-built workflows help route requests and approvals, which enables the platform to resolve more than 90% of requests automatically. The module also features real-time lookup with data providers, automated workflows for pending requests, address standardization and fuzzy matches, and updates CRM alignment on approval in real time.

  • Incentive Compensation Automation. With BirdzAI, companies can easily execute scenario planning and calculations, alignment strategy, quota and attainment planning, and monitoring. The module also features monthly/weekly trackers, ranking reports, pay-out calculations and communication, and contest planning, execution, and payments.

BirdzAI’s Sales Operations module alleviates the pains caused by cumbersome change requests, complicated compensation tracking and planning, and the need for multiple devices for coordinating phone calls, video calls, and in-person calls. And that’s what makes BirdzAI the right choice for forward-thinking pharmaceutical commercial operations of all sizes!

For more information, visit P360.com/BirdzAI.


1. https://www.mckinsey.com/featured-insights/future-of-work/jobs-lost-jobs-gained-what-the-future-of-work-will-mean-for-jobs-skills-and-wages#part1

2. https://venturebeat.com/business/zapier-60-of-knowledge-workers-use-automation-to-save-time/

3. https://www.yahoo.com/now/survey-reveals-businesses-doubling-down-120000701.html