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P360 Named Sample Vendor in Gartner’s Hype Cycle for Life Science Commercial Operations, 2023

Gartner’s Hype Cycle for Life Science Commercial Operations,

by Brian Fitzgerald | Last Updated: August 16, 2023 | 1 min read

PISCATAWAY TOWNSHIP, NJ – August 15, 2023 -- P360, a leading developer of technology for life sciences companies, today announced that it has been featured in Gartner’s Hype Cycle for Life Science Commercial Operations, 2023. P360 was listed in the Conversational User Interfaces in LS and Sales Performance Management in LS categories. As per the report, “Conversational user interfaces (CUI) in life science (LS) are human-computer interfaces that enable natural language interaction for the purpose of fulfilling a request, such as providing on-demand access to medical information.” CUIs span chatbots to more advanced virtual assistants.

Additionally, “Sales performance management (SPM) in LS is a suite of operational and analytical tools that automate and unite sales planning and operational sales processes.” These tools improve sales execution and operational efficiency.

"The ZING Engagement Suite is the ultimate tool for pharmaceutical sales and marketing teams, providing them with all the necessary resources for compliant communication with healthcare professionals on their mobile devices," explained P360 CEO and co-founder Anupam Nandwana. "One crucial aspect of maintaining compliance is ZING's chatbot functionality. It allows messages with healthcare professionals to be preapproved, preloaded, and promptly addressed."

P360’s powerful ZING Engagement Suite encompasses the best of both these worlds. This innovative platform is a comprehensive and compliant solution that enhances existing communication channels with features including text message based Chatbot assistance, live SMS messaging, onscreen collaboration and form sharing, inbound communications with QR code scan, signature capture, easy access integrations and more.

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For more information about the ZING Communication Module, visit the web page. For more about P360, visit P360.com.

About P360

Based in Piscataway Township, New Jersey, P360 is a leading technology developer for the life sciences industry. We specialize in technology that improves operational efficiency, enables end-to-end visibility, streamlines workflows and boosts physician engagement. Product offerings include the ZING Engagement Suite, BirdzAI, Swittons and Patient360. To learn more about P360, visit P360.com.


Brian Fitzgerald