How Pharmaceutical Companies Can Harness Patient-Centric Technology
Anupam Nandwana
September 13, 2024
by Brian Fitzgerald | Last Updated: February 26, 2020 | 1 min read
Smart device helps pharmaceutical reps cover more territory and gives physicians flexibility when it comes to consultations and orders
PISCATAWAY TOWNSHIP, NJ – February 26, 2020 -- Swittons, a P360 company, has launched the first fully customizable IoT powered solution for pharmaceutical commercial organizations and physicians. Swittons enhances the pharma to physician relationship by helping representatives cover more territory, and by breaking down communication barriers to office visits, professional consultations and product orders. The smart device can also be configured for biotech and medical device sales organizations.
“At Swittons, we have reimagined the world of pharma to physician communication by fundamentally changing the way marketers and sales organizations interact with customers and prospects,” stated Swittons CEO and Founder Anupam Nandwana. “Our solution not only saves organizations time and money, it gives them a new digital channel of engagement for meaningful interactions. From dashboard to devices to data, Swittons powers seamless engagement.”
Swittons is designed to be compatible with existing commercial infrastructure and integrates seamlessly with leading CRM and ERP systems. The device, which can be custom branded, comes programmed to execute up to four different predefined functions. Bringing critical data from a device to the enterprise has never been easier, because Swittons takes care of all the complex technical work.
As the cost of doing business goes up, and regulations become more restrictive, pharmaceutical sales organizations are increasing their demand for innovative products that help them remain competitive. Swittons helps in the following ways:
For physicians that receive Swittons, the device comes out of the box ready and automatically connects through a Wi-Fi or GSM cellular connection (GSM service provided by Swittons). More information about Swittons for Physicians is available HERE.
Swittons is powered by the technology and expertise developed by P360. Delivering a 360 view through the pharma, physician and patient ecosystem, P360 designs and deploys capabilities that ensure the highest efficiencies and returns on sales operations, data management, clinical trials, patient centricity, and IoT innovation. Swittons is built on Microsoft Azure.
To learn more about Swittons for pharma, simply visit Swittons/pharma. To learn more about P360, go to P360.com.
About Swittons
Based in Piscataway Township, New Jersey, and powered by P360, Swittons is an end-to-end enterprise IoT solution for commercial acceleration. From dashboard to device to data, Swittons powers seamless engagement. Swittons for physicians and pharma is changing everything about how businesses communicate. To learn more, visit Swittons.
Brian Fitzgerald