The BirdzAI Marketing Operations Module Features Seamless Data Integration, Deep Analytics and Dynamic Reporting

Brian Fitzgerald | December 6, 2022

Marketing Operations: Reporting & Analytics, Data Integration

Good data is a significant competitive advantage in today’s digitally transformed world. When used effectively, it can be a powerful tool that informs decisions, increases efficiency and provides valuable insights for growth. Unfortunately, a lot of pharmaceutical companies are struggling with how to get the most out of their data. According to a recent study by PwC1, the majority of executives surveyed reported major gaps in their data analytics capabilities.

Building a modern data estate is critical to becoming a truly data-driven organization. And it provides clear advantages that can help teams make better decisions, optimize processes and improve the bottom line. That’s why pharmaceutical companies must invest in upgrading their data and analytics capabilities.

Important Components of a Data-Driven Organization

Essential components of a data-driven commercial operation include seamless data integration, deep analytics and dynamic reporting. When combined, these important elements can strengthen the power of your organization’s data. Here’s a closer look at how these three pieces come together.

  • Data Integration: Data integration is one of the most critical steps in leveraging the power of data to drive decisions, processes and physician engagement experiences. Seamless data integration allows companies to quickly access multiple data sources from disparate systems to gain a comprehensive view of their business operations. This enables organizations to gain valuable insights into prescribers' needs, process efficiency, potential opportunities for growth and more.

  • Deep Analytics: Once the data has been integrated, it must be analyzed in order to uncover actionable insights that can help guide business decisions. Deep analytics leverages advanced analytical techniques such as machine learning and artificial intelligence (AI) to discover patterns within large datasets that would otherwise be difficult or impossible for humans to identify independently. These insights can then inform strategies to help maximize operational efficiency and profitability while minimizing risk.

  • Dynamic Reporting: Once the analysis is complete, dynamic reporting provides an up-to-date view of every aspect of your business operations so you can make informed decisions with confidence. This includes automated dashboards that provide real-time visibility into key metrics such as sales trends, customer engagement levels, process cycle times and more. This allows executives to quickly identify areas where performance could be improved or where resources should be allocated for maximum impact.

How BirdzAI Helps Organizations Become Data-Driven

To help pharmaceutical commercial operations of all sizes capitalize on the power of seamless data integration, deep analytics and dynamic reporting, the team at P360 created the BirdzAI Data and Analytics Platform. The robust yet flexible solution includes four powerful pre-built modules for Master Data Management, Insights & Analytics, Sales Operations and Marketing Operations. For those that need a complete solution, BirdzAI’s agile, customizable modules can be combined as a single deployment. However, the flexible nature of BirdzAI’s architecture also enables pharmaceutical teams to pick and choose the modules they need the most without the risk of incurring unneeded technical debt.

BirdzAI is the perfect example of what a pharmaceutical data and analytics solution is comprised of. The powerful solution integrates easily with any commercial operations workflow and creates a single source of truth by bringing all an organization’s sales and marketing data sources into a state-of-the-art master data management ecosystem. The platform comes with pre-built connectors to all major industry data sources and its advanced AI and machine learning algorithms then turn that data into insights for real-time decision-making, including forecasting, brand propensity analysis, next best action insights, customer alignment, customer and territory planning and sizing, incentive compensation strategy and much more. And that’s where the magic behind BirdzAI’s Marketing Operations Module comes in.

Introducing BirdzAI’s Marketing Operations Module

Whether it’s launching a new therapeutic or simply managing day-to-day activities, the BirdzAI Marketing Operations Module offers innovative features and seamless workflows that enable pharmaceutical marketing teams to get the most out of their data and systems. That means commercial operations teams don’t have to worry about changing systems. BirdzAI is completely customizable and fully integrates with existing marketing automation platforms like Microsoft Dynamics 365, Adobe, HubSpot, Salesforce, and more. The module also has pre-built integrations into major data sources from vendors such as Veeva, MedPro, Symphony and IQVIA.

Best of all, BirdzAI’s automations remove manual processes and operational delays, allowing marketing teams to focus on the big picture without getting distracted by all the details. No more juggling multiple logins, interfaces, and data sources. BirdzAI brings it all together into a centralized, easy-to-use system. The most disruptive thing about BirdzAI’s Marketing Operations Module, and all of its modules, is that it enables teams to do more with less friction.

That’s how BirdzAI’s Marketing Operations Module helps pharmaceutical marketing teams take their talents even further. And it does that by offering dozens of innovative features, with benefits including seamless data integration, deep analytics, dynamic reporting, and more. Here’s how those powerful features can help pharmaceutical marketing teams of all sizes:

  • Seamless data integration. BirdzAI supports marketing activities across all brands by providing a unified data platform that integrates sales, marketing, and third-party data sources. This allows commercial operations to operate efficiently, effectively, and from a single source of truth.

  • Deep analytics & dynamic reporting. With BirdzAI, marketing teams get a 360-degree view of current and potential customers. And by leveraging the platform's pre-built, AI-driven marketing models, teams can monitor trends, design the next best actions, and execute through various channels. BirdzAI even offers channel impact and optimization analytics, as well as operational and management reporting.

Data is an invaluable asset for any organization looking to improve performance and grow market share. However, it needs a combination of seamless integration, deep analytics, and dynamic reporting to be effective. When used together correctly, these three elements will unlock the full potential of your organizations’s data! And that’s what makes BirdzAI the right choice for forward-thinking pharmaceutical executives that want to make the most of their commercial operations.

To learn more, visit P360.com/BirdzAI.

References:

1. https://www.strategyand.pwc.com/de/en/industries/health/future-of-health-2021.html