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The ZING Engagement Suite Makes Scheduling with HCPs a Breeze

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by Kimberly Gregorio | Last Updated: June 14, 2022 | Read Time 1 min read

Is mobile HCP engagement part of your sales strategy? If not, your teams are missing out on a big opportunity to connect with prescribers in a new, compliance-enabled way.

It’s no secret that in-person office visits are becoming harder to come by, thanks to tightening policies and HCP workloads. In addition, email has become the new junk mail. Overloaded inboxes and stricter spam filters have made it so that prescribers now only see around 20% of the messages that pharma reps send. But luckily, there is an antidote: mobile HCP engagement.

90% of physicians1 are already using their smartphones to access pharma-related information. And many are even open to using their devices to communicate with pharma reps. As a matter of fact, 82% of the physicians we surveyed said they valued texting with reps over all other modes of communication! So why not reach them there?

That’s why we developed the ZING Engagement Suite. ZING is a comprehensive unified communications as a service (UCaaS) solution that enables compliant HCP engagement by enhancing existing communication channels with tons of features, including text messaging, two-way voice and video calling, onscreen collaboration and form sharing, inbound communications with QR code scanning, artificial intelligence (AI) assistance, signature capture, easy access integrations and more.

“The ZING Engagement Suite is the only platform available that equips pharmaceutical sales and marketing teams with everything they need to engage with healthcare professionals in a streamlined, digital-first manner; which is quickly becoming the norm,” stated P360 CEO and Founder Anupam Nandwana. “ZING integrates with leading CRMs and is full of powerful features that enhance any sales enablement strategy or workflow. But for HCPs, ZING offers a seamless, hassle-free experience that is seen as nothing different from their normal mobile communication method. There are no apps to download or logins and subscriptions for end-users to deal with.”

Strengthened with several enterprise-grade features, ZING is a robust unified communications as a service (UCaaS) platform that enables pharmaceutical sales teams to engage with HCPs via multiple modalities without barriers. And this is something physicians have been asking for. During a recent P360 masterclass2, double board-certified physician Dr. Mandira Mehra confirmed that, from a doctor’s standpoint, communication with pharma reps has become inefficient. Although an integral part of a physician’s work, she noted that the process of accessing or contacting reps can be very frustrating.

“Physicians want engagement at their own pace, at their own time, and they want to initiate it,” said Dr. Mehra. “I still have a stack of business cards with the information of 20-30 different pharmaceutical and medical device reps. I cannot think of any other industry that would do that—if I order food or call a cab, everything is streamlined and really done through the phone.”

ZING addresses this by equipping pharma sales teams with functionality like easy scheduling. In addition to all the features listed above, ZING’s smart scheduling engine helps reps easily book multiparty appointments. HCPs can accept or suggest available times instantly. And calendaring integrates easily with MS Office. Easy scheduling improves HCP engagement by:

  • Giving prescribers more control over their schedules
  • Enabling the coordination of meetings across multiple calendars
  • Providing timely reminders about meetings
  • Offering prescribers instant access to a reps availability
  • Making it easy for HCPs to reschedule, when needed

With ZING, pharma teams can exchange compliance-enabled two-way unified messaging with healthcare professionals without barriers. There are no apps for end-users to download and there are no subscriptions for them to deal with. To HCPs, ZING offers a seamless, hassle-free experience that’s seen as nothing different than their normal method for receiving texts.

The ZING Engagement Suite enables personalized 1:1 communication using native text messaging on a HCPs iOS or Android device with pre-built integrations with major CRMs. This makes it easy for pharma IT teams in terms of data management and integrity for things like territory alignments, roster changes and other specific data integration needs. Compliance can track every communication, end-to-end. And managers can measure activity and results with ZING’s powerful dashboards.

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1. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4029126/

2. https://www.youtube.com/watch?v=5VlYsN390TI