P360’s Data and Analytics Platform BirdzAI Named in Recent Gartner Research Note

Kimberly Gregorio | November 22, 2022

P360’s Data and Analytics Platform BirdzAI Named in Recent Gartner Research Note

We’ve got exciting news to share! P360 has been featured in a recent Gartner research note titled, Life Science CIOs: Reinvigorate Your D&A Capabilities With a Modern Commercial Intelligence Platform. Our BirdzAI Data and Analytics Platform was listed among other available commercial data analytics solutions. The research note was published to help inform life science CIOs as they seek to advance data and analytics strategies as part of their healthcare and life science digital optimization and modernization efforts.

“The rapid digitization of the life sciences industry is driving demand for new analytics capabilities but finding the right solution can be a difficult endeavor for CIOs,” stated P360 CEO and Founder Anupam Nandwana. “That’s why Gartner’s research note is such an important resource. It helps technology leaders cut through the clutter in the marketplace. And we are honored that the BirdzAI Data and Analytics Platform was listed as an example of an available commercial data analytics solutions.”

To help pharmaceutical companies develop an effective data and analytics-powered future, the team at P360 has completely reimagined how the BirdzAI platform operates. It now includes four powerful pre-built modules for Master Data Management, Insights & Analytics, Sales Operations, and Marketing Operations. And for those that need a complete solution, BirdzAI’s agile and customizable modules can be combined as a single deployment. However, the flexible nature of BirdzAI’s architecture also enables pharmaceutical IT teams to pick and choose the modules they need the most without the risk of incurring unneeded technical debt.

“With BirdzAI, we are giving life sciences commercial operations the ability to build a solid data analytics foundation in an agile and efficient way,” added Nandwana. “No other enterprise solution offers this level of flexibility and customization.”

BirdzAI is the perfect example of what a life sciences data analytics solution is comprised of. The robust yet flexible solution integrates easily with any commercial operations workflow and creates a single source of truth by bringing all an organization’s sales and marketing data sources together into a state-of-the-art master data management ecosystem. The platform comes with pre-built connectors to all major industry data sources and its advanced AI and machine learning algorithms then turn that data into insights for real-time sales and marketing operations decision-making, including forecasting, brand propensity analysis, next best action insights, customer alignment, customer and territory planning and sizing, incentive compensation strategy and much more. For companies launching new commercial infrastructure, and bringing their first drug to market, BirdzAI helps with rapid implementation and rollout.

To learn more about P360 and all its innovative solutions, visit P360.com.